Born in San Francisco, Powell graduated from the University of Southern California with specialties in Public Relations, Media Economics and Entrepreneurship. Following a career in management for recording artists such as John Legend, Alanis Morissette and Raphael Saadiq, she took her industry talents to the world of creative direction. Powell’s work with creative forces such as Jesse Jo Stark of Chrome Hearts and acclaimed photographer Hugo Comte spans across international fashion campaigns, music videos, album artwork, clothing design, digital marketing and brand development.
Powell then joined Original Creative Agency as an agent, representing 40 of the top creative directors in the music industry. Through her work, she facilitated projects for clients such as Alicia Keys, Christina Aguilera and Charli XCX, at cultural events such as Art Basel Miami and Coachella Valley Music Festival.
In 2022, she launched herself as an independent artist with a business mindset, and today, Powell captures brands and events around the world. From Met Gala coverage for Vogue, to the runways of Paris and New York Fashion Week, her work breathes life into the glitz and glamour. She also serves as Brand Director at PALOMA MARIA, a women’s luxury clothing line designed in Los Angeles and produced in Italy. Powell works closely with the team to bring their world to life through creative direction and content creation. Powell’s other clients include Loewe, Dior, Rhode, Moda Operandi, Nordstrom, Vogue, Wonderland, HighSnobiety and beyond.
